Field Notes

Plain notes for South African service business owners.

Short, practical writing about websites, enquiries, and customer trust. A person reviews and approves every note before it appears here.

Two notes so far.

Paper website wireframes, pencils and material samples arranged on a worktable.
22 July 2026

Why your customers expect a WhatsApp reply, not an email

Two enquiries land at once. Your customer already knows which one they expect answered first.

Read this note
20 July 2026

What happens to your enquiries during load-shedding

Your website usually stays online during an outage. The reply often does not.

Read this note

Reviewed by a person, every time.

Each note is written, checked against a claim and language standard, and approved by hand before it can be published. Nothing reaches this page automatically, and nothing here is a client case study, a testimonial, or a measured result.

Field Notes is secondary reading.

If your website is the thing that is not working, start there instead.